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Monday, July 13, 2009

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Monday, June 22, 2009

Sony Ericsson W995a hands-on


What exactly does $600 buy you these days? If you're looking at Sony Ericsson and you live in the States, the answer is now this, the Walkman-branded W995a, which we've had a chance to play with in advance of its July 6 date with destiny. Charging $600 for any phone -- much less a non-smartphone -- is a tough proposition to be making (particularly in a not-so-hot economy), but the company seems to be very cognizant of the fact that it's putting this out there strictly for the niche enthusiasts who like their hardware totally uncrippled and without a trace of carrier branding inside or out. We'd even go so far as to say that this'll be a loss leader for them -- it's not designed to make money so much as it's designed to keep Sony Ericsson in the hearts and minds of shoppers, keep folks aware that they've got hot hardware available, and take advantage of those who do buy it to evangelize the brand.

DiRT 2 will honor Colin McRae in-game


Former WRC driver Colin McRae died just before the game bearing his brand, DiRT, was released. That game didn't get a chance to honor the 1995 WRC champion, but the game's sequel, DiRT 2, will make up for that. In addition to a host of off-road events that you can run in a variety of off-road vehicles, there will be a Colin McRae Memorial Cup that you can qualify for. Other drivers in the game will also be heard talking about McRae, and he is "the central figure in the narrative." As a step to pay tribute it is commendable, and it's good to see that Mr. McRae hasn't been forgotten.