BLOGGER TEMPLATES AND TWITTER BACKGROUNDS

Monday, June 22, 2009

Sony Ericsson W995a hands-on


What exactly does $600 buy you these days? If you're looking at Sony Ericsson and you live in the States, the answer is now this, the Walkman-branded W995a, which we've had a chance to play with in advance of its July 6 date with destiny. Charging $600 for any phone -- much less a non-smartphone -- is a tough proposition to be making (particularly in a not-so-hot economy), but the company seems to be very cognizant of the fact that it's putting this out there strictly for the niche enthusiasts who like their hardware totally uncrippled and without a trace of carrier branding inside or out. We'd even go so far as to say that this'll be a loss leader for them -- it's not designed to make money so much as it's designed to keep Sony Ericsson in the hearts and minds of shoppers, keep folks aware that they've got hot hardware available, and take advantage of those who do buy it to evangelize the brand.

0 comments: